This Privacy Policy applies to personal information collected, used, or disclosed by Advantage in connection with our vehicle rental services and any related business activities.
For the purposes of this Policy, personal information means information about an identifiable individual. This Policy does not apply to information that has been anonymized or aggregated in a manner that no longer identifies an individual.
How We Collect Information
Advantage may collect personal information directly from you and, where permitted by law, from third parties acting on our behalf. Information may be collected through various channels, including but not limited to:
- Telephone calls and in-person interactions
- Online reservations and rental transactions
- Customer service inquiries and communications
- Our websites, mobile applications, and digital platforms
- Authorized business partners, service providers, or referral sources
Information Collected During Reservations and Rentals
When you make a reservation or rent a vehicle, we collect information necessary to establish, administer, and complete the rental transaction, including:
- Your full name, contact details, and residential address
- Payment and billing information
- Reservation, rental, and transaction details
Categories of Personal Information We May Collect
To provide and administer our rental services, we may collect the following types of personal information, as permitted by law:
- Identification and contact information, such as name, phone number, mailing address, email address, and date of birth
- Driver and identity verification information, including driver’s licence details or other government-issued identification
- Visual or image-based information, such as photographs or facial images, which in certain circumstances may be considered biometric information under applicable laws
- Employment-related information, where relevant, such as employer name, address, and contact details
- Financial and eligibility information, including payment card details, creditworthiness assessments, or other background information required to assess rental eligibility
We collect only the information that is reasonably necessary for legitimate business purposes, including providing rental services, complying with legal and regulatory obligations, preventing fraud, and protecting our business and customers.
Advantage collects, uses, and discloses personal information for purposes that are reasonable and appropriate in the circumstances, including to:
- Provide, administer, and manage the vehicle rental services and related products you request
- Process reservations, rentals, payments, and customer support inquiries
- Communicate with you regarding your reservation, rental, account, or customer service matters
- Verify identity, assess eligibility, and prevent fraud or misuse of our services
- Comply with applicable legal, regulatory, and contractual obligations
Website Usage and Analytics
We use cookies and similar technologies to collect aggregated and statistical information about how visitors interact with our websites and digital platforms. This information is used to:
- Understand website usage patterns
- Improve functionality, performance, and user experience
- Conduct internal research, analytics, and operational assessments
Where required by law, cookie usage is subject to your consent and browser settings.
Advantage may disclose personal information to third parties only where permitted or required by law and for legitimate business purposes, including:
- Service providers and vendors who perform services on our behalf (such as payment processing, IT support, customer communications, claims handling, or analytics)
- Authorized business partners, licensees, or discount program sponsors that you choose to engage with in connection with your rental
- Marketing or promotional partners, where you have provided consent for joint or cooperative marketing initiatives
We do not disclose personal information to third parties for their independent use except as permitted by law or with your consent.
Your personal information may be stored or processed outside of your province, territory, or country of residence, including in the United States, where privacy laws may differ from those in Canada.
When personal information is transferred outside Canada, we take reasonable steps to ensure it is protected through contractual and other safeguards appropriate to the level of sensitivity of the information.
Personal information may also be transferred internationally where you specifically request or authorize such a transfer.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
These safeguards include, where appropriate:
- Physical security measures
- Restricted access controls
- Secure information systems and encryption technologies
- Internal policies and procedures governing data handling
Despite these measures, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory requirements, and to protect our legitimate business interests.
When personal information is no longer required, it is securely destroyed, anonymized, or de-identified in accordance with applicable laws and internal retention policies.
You may request access to the personal information we hold about you and request corrections if you believe the information is inaccurate or incomplete.
We will respond to such requests in accordance with applicable privacy laws. In certain circumstances, we may be required or permitted by law to limit access or impose reasonable conditions on fulfilling your request.
Where we rely on your consent to collect, use, or disclose personal information, you may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice.
If you have questions, concerns, or complaints about how your personal information is handled, we encourage you to contact us so we can work with you to resolve the matter.
Contact Us
- Email: [email protected]
- Phone: [Add phone number]
- Mail: [Add mailing address]
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Updates will not apply retroactively.
Material changes will be communicated by posting a notice on our website or through other appropriate means.
Advantage operates in multiple jurisdictions and is committed to complying with applicable privacy and data protection laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Where this Privacy Policy provides a higher level of protection than applicable local law, this Policy will apply to the handling of personal information by Advantage.
By providing your personal information to us, you acknowledge and consent to its collection, use, and disclosure as described in this Privacy Policy.
Advantage is responsible for the personal information it collects, uses, and discloses in connection with its vehicle rental services and related business operations, in accordance with this Privacy Policy.
We may work with independent third parties, including service providers, business partners, referral sources, booking platforms, insurers, and discount program sponsors, to deliver services to you. These third parties operate independently and maintain their own privacy practices. Unless expressly stated otherwise, this Privacy Policy does not apply to the privacy practices of third parties that are not owned or controlled by Advantage, and we are not responsible for their privacy policies or data handling practices.
This Privacy Policy applies to personal information, meaning information about an identifiable individual that is collected in connection with our vehicle rental services.
This Policy does not apply to information that cannot reasonably be used to identify an individual, including but not limited to:
- Aggregated or anonymized data
- Technical information such as operating systems or browser types
- Aggregated preferences or usage statistics
- Vehicle-related data that does not identify an individual
Our websites and services are not directed to children under the age of 13, and we do not knowingly collect personal information from individuals under that age.
How We Collect Personal Information
Advantage collects personal information directly from you and, where permitted by law, through authorized third parties acting on our behalf. Information may be collected through a variety of channels, including:
- Our websites, mobile applications, and online reservation systems
- Third-party booking platforms or travel partners
- In-person interactions at rental locations
- Telephone calls, emails, and customer service communications
- Offline transactions related to reservations, rentals, purchases, or services
Information collected about your use of our websites or applications may be combined with other information obtained from lawful online or offline sources to support service delivery, fraud prevention, and operational purposes.
We may also collect information across multiple devices you use to access our websites or applications.
Providing personal information to Advantage may be:
- Required to comply with legal or regulatory obligations
- Necessary to enter into or perform a rental agreement
- Voluntary, depending on the purpose of collection
If you choose not to provide certain personal information, we may be unable to provide some products or services. Unless otherwise stated, failure to provide personal information will not result in legal consequences for you.
You should not provide personal information about another individual unless you are authorized to do so and have obtained their consent for the collection, use, and disclosure of that information in accordance with this Privacy Policy.
Depending on your interactions with us, the types of personal information we may collect include:
Identification and Contact Information
- Name, email address, phone number, mailing address
- Date of birth
- Driver’s licence or other government-issued identification
- Passport details (where required for eligibility verification)
Financial and Transaction Information
- Payment card and billing information
- Rental charges, purchase details, and transaction history
- Creditworthiness or eligibility assessments (where permitted by law)
Rental and Service-Related Information
- Reservation and rental details
- Rental and return locations
- Vehicle usage and preference information
- Claims or incident-related data
Technical and Usage Information
- IP address and device identifiers
- Browser type, operating system, and language settings
- Website interaction data (pages viewed, time and date of visits, links clicked)
Visual or Image-Based Information
- Photographs or video recordings captured at rental locations or during customer interactions, where permitted by law
In limited circumstances and where permitted by law, we may collect sensitive personal information, such as health-related information, if necessary to:
- Accommodate accessibility needs
- Manage insurance claims or incidents involving injury
- Comply with legal or contractual requirements
Sensitive personal information is collected and used only where necessary and, where required by law, with your explicit consent.
We use cookies and similar technologies to collect statistical and usage information about how visitors interact with our websites and digital platforms. This information helps us:
- Improve website performance and functionality
- Understand usage trends
- Customize content and user experience
- Conduct internal research and analytics
You may control or disable cookies through your browser settings; however, some website features may not function properly if cookies are disabled.
We may work with advertising and analytics partners to display advertisements that may be relevant to your interests based on your interactions with our websites and other online services.
These activities may involve the use of cookies, pixel tags, or similar technologies. Advertising practices are subject to applicable laws and your consent preferences.
Rental vehicles may be equipped with technology provided by the vehicle manufacturer that collects information about vehicle operation. Advantage does not control these technologies, and any collection or use of information by vehicle manufacturers is governed by their own privacy policies.
(a) Operations and Service Delivery
We use personal information to:
- Provide, administer, and manage vehicle rentals and related services
- Process reservations, rentals, payments, and customer support requests
- Communicate with you regarding reservations, rentals, account matters, or service updates
- Verify identity, assess eligibility, and manage risk, fraud, or misuse of our services
- Perform obligations under rental agreements or take steps at your request prior to entering into a contract
Where vehicle technology or telematics data is used (such as mileage, damage indicators, or location data), it is used for operational, safety, fleet management, or contractual purposes. Any actions taken based on such information are limited to legitimate business needs, including enforcing rental terms or protecting our property and customers.
(b) Marketing Communications
Where permitted by law, we may use your contact information to provide you with information about promotions, special offers, or services that may be of interest to you.
- Marketing communications are sent in accordance with applicable anti-spam and privacy laws
- You may opt out of receiving marketing communications at any time using the unsubscribe mechanism provided or by contacting us
- Opting out of marketing communications will not affect service-related or transactional communications
(c) Third-Party or Program-Related Purposes
If you use a corporate, employer, membership, or promotional code or participate in a sponsored program, we may share limited information with the sponsoring organization to the extent necessary to administer the rental or program benefits.
Sponsoring organizations operate independently and have their own privacy practices. We encourage you to review their privacy policies, as we do not control how they use personal information once it is disclosed to them in accordance with the program terms.
(d) Normal Course of Business and Legal Purposes
We may also process personal information where necessary to:
- Comply with applicable laws, regulations, court orders, or lawful requests
- Protect the rights, safety, and property of Advantage, our customers, or others
- Enforce rental agreements, website terms, or other contractual obligations
- Conduct billing, collections, audits, insurance, or claims handling
- Complete corporate transactions such as mergers, acquisitions, or asset transfers
- Maintain and operate our systems securely and effectively
(a) Service Providers and Business Partners
We may disclose personal information to trusted third parties that perform services on our behalf, such as:
- Payment processors
- IT, hosting, and cybersecurity providers
- Customer communications and support services
- Insurance, claims, roadside assistance, or collections providers
These parties are authorized to use personal information only as necessary to provide services to us and are required to protect it in accordance with applicable laws.
(b) Sponsoring Organizations and Programs
Where applicable, we may share limited personal information with organizations that sponsor corporate, membership, employee, or promotional programs used in connection with your rental. Use of that information by such organizations is governed by their own privacy policies.
(c) Social Media and Public Features
If you choose to engage with us through public features of our websites, applications, or social media platforms, any information you submit may become publicly available. We are not responsible for information you choose to disclose publicly or for the privacy practices of social media platforms.
(d) Third-Party Websites
Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing personal information.
(e) Legal and Business Disclosures
We may disclose personal information where we believe in good faith that disclosure is necessary to:
- Comply with legal obligations or lawful requests
- Protect legal rights, safety, or property
- Enforce agreements or policies
- Complete a business transaction or restructuring
Personal information may be stored or processed outside of Canada, including in the United States, where privacy laws may differ from those in your province or territory of residence.
When personal information is transferred outside Canada, Advantage uses reasonable contractual and organizational safeguards to ensure that the information is protected to a standard consistent with this Privacy Policy and applicable Canadian privacy laws.
You may request additional information about our policies and practices relating to international transfers by contacting us using the details provided in the Contact Us section.
Advantage uses reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
Safeguards may include access controls, secure information systems, encryption where appropriate, internal policies and procedures, and staff training. The level of protection applied is appropriate to the sensitivity of the information.
You are responsible for maintaining the confidentiality of any account credentials, reservation numbers, membership identifiers, or other access information associated with your use of our services or websites.
While we take reasonable steps to protect personal information, no method of transmission or storage is completely secure. Communications transmitted by mail, telephone, email, text message, or over the Internet or wireless networks may be subject to loss, interception, or misuse. If you believe that your interaction with us or any account you hold is no longer secure, please contact us immediately.
To balance security and customer convenience, we may occasionally communicate using methods that are not encrypted, such as standard email or text messages. These communications may contain limited personal information. For your protection, please do not send sensitive information such as payment card numbers or passwords via email, text message, or public social media platforms.
For more secure electronic communications, please use the “Contact Us” option available on our website.
Advantage retains personal information only for as long as necessary to fulfill the purposes for which it was collected, to meet legal, regulatory, insurance, accounting, or contractual requirements, and to protect our legitimate business interests.
Personal information may be stored or accessed in multiple locations, including through cloud-based systems and service providers. Information may be stored outside Canada, including in the United States or other jurisdictions, subject to appropriate safeguards as described in this Privacy Policy.
When personal information is no longer required, it is securely destroyed, anonymized, or de-identified in accordance with applicable laws and internal retention practices.
You may request access to the personal information we hold about you and request corrections if you believe that information is inaccurate or incomplete.
Requests for access or correction may be made by contacting us using the details provided in the “Contact Us” section of this Privacy Policy. We will respond to such requests in accordance with applicable privacy laws and within reasonable timeframes.
In certain circumstances, access may be limited or denied where permitted or required by law, such as where disclosure would reveal personal information about another individual, compromise security, or conflict with legal obligations. If access cannot be provided, we will explain the reason, where required by law.
If you participate in a membership or account-based program, you may also be able to review or update certain personal information directly through your account profile.
We reserve the right to change this Privacy Policy at any time for any reason by posting revisions on this webpage or on applicable apps or other sites. Such changes will be effective upon posting, but will not apply retroactively. Whenever we make a material change, we will note the date of such update in the introductory paragraph above, and post a note on the home page of our applicable websites.