The Advantage Story

Advantage is a proudly Canadian, independently owned vehicle rental company serving the Greater Toronto Area since 1984. With over four decades of continuous operation, Advantage has grown from a single neighbourhood location into a trusted multi-location provider of car and truck rentals for personal, commercial, and insurance replacement needs.

Since its founding, Advantage has served to millions of customers from Canada and across the world, including individuals, families, small businesses, national corporations, and insurance partners. Its long-standing presence in the GTA reflects a consistent commitment to reliability, transparency, and customer care—values that continue to guide the business today.

Advantage specializes in providing clean, well-maintained vehicles across a broad fleet that includes economy cars, SUVs, cargo vans, and trucks. The company is known for its hands-on approach to service, with knowledgeable local teams who focus on making the rental process straightforward, efficient, and stress-free. Every rental is supported by staff who understand the importance of dependable transportation and responsive service.

As a Canadian operated company, Advantage remains highly attuned to the needs of its market. Pricing is reviewed regularly to ensure competitiveness, and policies are designed to be clear and customer-friendly. Unlike large multinational brands, Advantage offers the flexibility and accountability that come from operating close to the communities it serves.

Today, Advantage Car & Truck Rentals continues to build on its reputation as a trusted Canadian rental provider—delivering value, consistency, and personalized service to customers across the Greater Toronto Area.

Advantage Car & Truck Rentals
“In the End… Service Wins”